Can you communicate information to your coworkers/decision makers better than your competitors? The key is conveying the information effectively and efficiently. Whether you’re relying on your corporate library or a single individual in the cubicle next to you to generate a report, communicating the value effectively to everyone else never changes.
Research is only half the battle!! If the presentation is not designed around the way your decision makers will most effectively receive it, the value of the research is diminished. Use a strategic approach to covey the information. PowerPoint might work well in an auditorium but may not be appropriate in a boardroom. Consider how your audience processes information in their normal work environment and try to match the medium for presenting your research.